Food makers try to get on shopping list

Un article très intéressant à lire sur le site de MarketWatch.

Comment une marque fait-elle pour se trouver sur la liste des courses des consommateurs ?

Cela se passe au domicile... lorsque le consommateur prépare sa liste.

Food makers try to get on shopping list Last Update: 10/5/2011 12:48:31 PM --Food makers finding ways to target consumers during shopping planning stage --Campbell's putting soup ads on milk, others use recipes to get on shopping list --Strategies try to grow sales volumes while shoppers remain cautious. The latest prime piece of advertising space for food companies is in the fridge. ...Read the rest of the story